Growth Engine: AI and Digital Marketing Strategy
Customers now find brands through search, social media, WhatsApp, creators and AI assistants. Marketing teams have more channels and more tools than ever, and less certainty about what works. AI can help with every part of the job, but only if it serves a clear strategy.
Growth Engine is GAA's programme on AI and digital marketing strategy. Over five modules you learn how customers find and buy in the AI era, build a digital marketing plan, win customers across paid, owned and earned media, keep them with personalisation and community, and decide where your budget returns most. A new GAA case on a Nigerian consumer brand runs through the programme.
The programme is self-paced and fully online, built around short video lessons, the running case and practical tasks on your own marketing. You finish with a 90-day AI-powered marketing plan with budget and KPIs.
What you'll learn
- Explain how customers now find and buy, and where AI changes marketing
- Build a digital marketing plan with clear objectives, audiences and metrics
- Win customers across paid, owned and earned media, including creators and WhatsApp
- Keep customers with personalisation, CRM and brand communities
- Allocate budget using customer lifetime value and measure what works
- Use AI in marketing responsibly, with brand safety and data consent in mind
What's Included
- 5 modules, about 26 hours in total, with short video lessons
- A running case on a Nigerian consumer brand
- Five practical tasks on your own marketing
- An optional monthly live clinic with a GAA facilitator
- Six months of self-paced access on any device, plus a GAA Certificate of Completion