Sales and marketing teams sit on more data than ever, and AI tools now sit right inside the dashboard. This course teaches you to connect, clean and model real sales and marketing data in Power BI, then use AI-native features like Key Influencers, Decomposition Tree and Copilot to work out what is actually driving a number, not just what the chart shows.

Over three weeks you will build a working dashboard on a running case (Aquarius Trust Bank and Sabi Pay), clean data by hand and with Copilot, diagnose a sales or marketing number using AI-assisted analysis, and turn that diagnosis into a stakeholder-ready narrative. You will also design a simple AI reporting agent and learn what it should never send without a human check.

The course runs as a live cohort (Wednesdays 6-8pm WAT (GMT+1)) with full self-paced access to recordings, or as a self-paced track for anyone who prefers to work through it on their own schedule. It ends with a capstone: diagnose, dashboard, defend.